East Lansing Census
PROMOTIONAL PIECE
POSTCARD OUTREACH
In order to promote awareness of the 2020 Census, this postcard was used to spread essential information to residents. This stylized piece is meant to be eye-catching in order to differentiate it from junk mail. That way the outreach of necessary details is increased. By including iconic and recognizable monuments and structures familiar to locals, the postcard seizes their attention and draws them in, ensuring that residents are receiving the information they need.